I was walking around Merle Hay Mall in Des Moines, Iowa, the other day, you know, cruising for chicks, when I glanced inside Hot Topic, a store where I used to shop all the time in high school and college (where else was I going to get my Manic Panic blue hair dye and my copy of NOFX “Maximum Rocknroll”?), and what did I see hanging on the wall of overpriced T-shirts? The cotton-poly tee featuring the pro wrestling chant that’s all the rage: Daniel Bryan’s “YES! YES! YES!” shirt!
Now, let’s connect a few dots here: A Google search for Hot Topic yields this paragraph:
Hot Topic specializes in music and pop culture inspired fashion including body jewelry, accessories, Rock T-Shirts, Skinny Jeans, Band T-shirts, Music T-shirts, …
Hot Topic is an American retail chain specializing in music and pop culture-related clothing and accessories, as well as licensed music on CD. The majority of the stores are located in regional shopping malls. The first Hot Topic store was opened in 1988 by Orv Madden, who retired as CEO in 2000 and was replaced by Betsy McLaughlin, who helmed the company until 2011. Lisa Harper assumed the position of CEO in March 2011. The company went public and began trading on NASDAQ in 1996. In 2006, Hot Topic was placed 53rd on Fortune 500‘s Top Companies to Work For list.